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Don Martelli's avatar

As a communicator, this really hits. The takeaway for me is simple: if your understanding of a community is too broad, your strategy will be too generic, and generic rarely builds trust. Smart reminder that real audience insight is about culture, context, and community networks, not just a line in a market report.

Ruth Villalonga's avatar

I appreciate the comment and share. The future of effective communication is rooted in culture understood in its broadest sense.